2017-10-23

Most Agents Don't Know How Much They Spend On Viewings


Here at EyeSpy360™, we recently conducted a survey in which we asked real estate agents and other users of our platform a few questions to find out the state of play in the industry right now. Along with seeing how our users were finding our virtual tour platform, we also discovered some interesting information about agencies. One of the sections that surprised us most was that so many users had no idea how much their agency spends on property viewings. 


Admittedly, it’s probably not the easiest aspect to quantify. Calculating how many hours an agent is out of the office, their travel costs, and all the other factors involved in conducting in-person viewings is not exactly an easy thing to pin down. 


Of course, the amount of money an agency spends on viewings will depend on the size of the agency, number of staff, and so on. One respondent stated that their agency spent about £16,000 a year - not an insignificant sum!


Whilst it’s hard to put your finger on how much property viewings are costing you, it could be an important piece of data to have on hand. Clearly, streamlining the viewings process in a way that can save costs whilst improving customer service, could be really beneficial.


When it comes to the potentially enormous cost of conducting in-person viewings, a platform like EyeSpy360™’s could make a significant difference. By allowing viewers and agents the opportunity to view/show properties without travelling to the property itself, there is a huge reduction in wasted journeys for properties that are unsuitable. Virtual tours give buyers the chance to see a range of properties from their laptop, tablet, or even their smartphone, before deciding on the ones they wish to see in person. Obviously, this reduces the amount of in-person viewings dramatically, saving time, money and resources for all parties.


What’s more, agents and buyers can get together for a live virtual tour using our innovative EyeSpyLIVE™ service. Like a FaceTime call, all parties ‘meet’ within the virtual tour, and are shown around by the agent as though they were really there. They can ask questions, gain further information from information labels around the tour, and even view the local area using Google Street View. In this way, the EyeSpyLIVE™ experience feels very much like an in-person viewing, but without the time commitment.


Even if your agency has little idea of what it currently spends on property viewings, it’s certain they’d be spending a lot less by streamlining the process with virtual property tours and EyeSpyLIVE™ viewings. To find out more about making your agency’s viewings more efficient, take a look at ‘Our Features’ on our homepage, or get in touch with us and we will be happy to talk you through it.